Apple Relaunches 4-Year-Old iPhone 4 in India

Apple is said to be re-releasing the 4-year-old 8GB iPhone 4 in India to boost its sales and market share in the Indian market. It is no secret that in India, Apple has been losing market share to cheaper rivals running on Android and Windows Phone 8. Nokia is also a big threat to Apple in India.

Image by GSMArena

The iPhone 4 was a popular iPhone model in India because of its relatively lower price compared to the newer iPhones. Apple and the iPhone in particular are aspirational brands in India and as such are on everyone's wishlist but the high price of the unlocked models puts off some people. With the iPhone 4 being discontinued last year after the launch of the iPhone 5c and the 5s, Apple lost one of its key sellers in the Indian market, along with its customers as well. With the relaunch of the iPhone 4, Apple is trying to gain back some of these customers. The iPhone 4 8GB will be priced in India at around INR 15,000 ($244) through buy back schemes and EMI options.

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Til then...

xoxo Nash