The New iPhone 5S Holiday TVC

The holidays are just around the corner, and Apple took this opportunity to showcase the capabilities of the iPhone 5S.

The ad features a boy who is shown being busy on his phone, while everyone around him is taking part in the festivities. This is a common sight now that we see everywhere, with people having their faces buried in their smartphones even when they are in the company of others, being socially reclusive. However, in this video, that’s not really what is happening.

The TVC, which is entitled ‘Misunderstood', is another clever advertisement by Apple's marketing team. Watch it below and tell me what you think of it.


Til then...

xoxo Nash