RIM Renames Itself BlackBerry

Research In Motion (RIM), the maker of BlackBerry smartphones, did not just introduce a new OS and new smartphones, it also ushered in a new brand identity. Speaking in New York during the BlackBerry 10 launch event, CEO Thorsten Heins announced that RIM will now be known as BlackBerry. The company has also changed its ticker symbol from RIMM to BBRY and introduced a new tagline, "One brand, one promise." The company will showcase the new name in an upcoming SuperBowl ad.

Image by Mashable

I'll post more about BlackBerry's new OS and smartphones in the days to come.

In the mean time, watch the replay of BlackBerry's event here, entitled The BlackBerry Experience.

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Til then...

xoxo Nash