The Sony W Series 'Bottled Walkman' Promo

Sony's W Series Walkman MP3 player has been in the market for years now yet you are probably still buying Apple's iPod lineup. So to make its MP3 player lineup more interesting, Sony thought of putting them inside a water container, that could then be bought via vending machines. Not only it is a brilliant way of promoting the product to its target consumers but also Sony is able to show the waterproof nature of the W Series Walkman. Watch the promo video below:


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Til then...

xoxo Nash