Apple Acquires Beats for US$3.2 Billion

In a surprise move, Cupertino tech giant Apple has purchased audio equipment and service company Beats for a whopping US$3.2 billion. This is Apple's largest acquisition in history, and through Beats, Apples hopes it would help its iTunes service reclaim its spot. As part of the deal, Beats Music will now be under the iTunes division. Apple will also take over Beats's headphones and speakers division. This deal was confirmed by Dr. Dre and actor Tyrese Gibson through his Instagram page.

Image by GSMArena

Beats was co-founded in 2008 by music mogul Jimmy Iovine and rapper Dr. Dre, and initially only made headphones manufactured by Monster Cable. It later began producing its own hardware, including noise-cancelling headphones and its Beats Pill Bluetooth speaker. What do you guys think of this acquisition?

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Til then...

xoxo Nash