Apple is Still 2014's Most Valuable Brand

Once again, Apple has topped this year's list of Interbrand's most valuable brands. Up 21% from last year's figure, Apple is now valued at $118.8 billion. This comes as no surprise since Apple has been selling the iPhone 5S and the newly launched iPhone 6 (and iPhone 6 Plus) like hotcakes. Revenues from the iTunes Store and the App Store surely have contributed to Apple's brand value as well. And with the announcement of Apple Pay and the Apple Watch, things are only getting better for the Cupertino-based company.


Behind Apple is Google, with a valuation of $107.4 billion. It is its second consecutive year at the no. 2 spot. The success of Google can be attributed mainly to Android, which is the world's most popular mobile OS. Revenues from Google advertisements, apps, and Google+ surely helped as well. Coca-Cola, IBM, and Microsoft rounded out the Top 5. Completing the Top 10 are GE, Samsung, Toyota, McDonald's, and Mercedes-Benz. Among the Top 10 most valuable brands, at least 6 are involved in consumer electronics.

Other tech brands that made it to the Top 100 are Amazon, which is a top riser, jumping to no. 15, Canon at no. 37, Sony at no. 52, Panasonic at no. 64, Chinese brand Huawei at no. 94, and Nokia at no. 98. This could also be Nokia's last year in the Top 100. Do you think tech brands like Xiaomi, ASUS, Lenovo, and LG could enter the list next year?


Til then...

xoxo Nash


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